Publicații relevante (selecție 2020-2024)

    • Mucundorfeanu, M., Balaban, D. C., & Mauer, M. (2024). Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers. International Journal of Advertising, 1–31. https://doi.org/10.1080/02650487.2024.2381973
    • Gross, E., & Balaban, D. (2024). The Effectiveness of an Educational Intervention on Countering Disinformation Moderated by Intellectual Humility. Media and Communication, 13, Article 9109. https://doi.org/10.17645/mac.9109
    • Alexandrescu, M., & Stoica, M. (2024). Authoritarian Demand in East‐Central Europe Post‐Pandemic and Amid Neighbouring War. Politics and Governance, 12, Article 8594. https://doi.org/10.17645/pag.8594
    • Balaban, D. C., Mucundorfeanu, M., & Naderer, B. (2024). Short and long-term impact of the frequency of social media influencers’ sponsored posts on attitudinal and behavioral brand outcomes. Journal of Marketing Communications, 1–18. https://doi.org/10.1080/13527266.2024.2413916
    • Pavelea, A., & Culic, L. (2024). Religiosity, Spirituality, and Well-being in Emerging Adulthood. The Social Contexts of Young People – Engaging Youth and Young Adults. http://dx.doi.org/10.5772/intechopen.113963
    • Amrhein, C., & Balaban, D. (2024). The effectiveness of 360° videos for environmental communication. Exploring the impact of different types of storytelling. Computers in Human Behavior Reports, 13, 100368. https://doi.org/10.1016/j.chbr.2024.100368
    • Grad, I. (2024). Opportunities and challenges in using the “community of inquiry” model in teaching ethics. Revista Românească pentru Educaţie Multidimensională, 16(1). https://doi.org/10.18662/rrem/16.1/818
    • Dabija, DC., Câmpian, V., Philipp, B. et al.(2024). How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic?. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-024-00344-9
    • Voina, A., & Stoica, M. (2023). Reframing Leadership: Jacinda Ardern’s Response to the Covid-19 Pandemic. Media and Communication, 11(1), 139-149. https://doi.org/10.17645/mac.v11i1.6045
    • Szambolics, J., Malos, S., & Balaban, D. (2023). Adolescents’ Augmented Reality Filter Usage on Social Media, Developmental Process, and Well-Being. Media and Communication, 11(4), 129-139. https://doi.org/10.17645/mac.v11i4.7016
    • Câmpian, V., & Iancu, I. (2023). Framing Gender in Romanian 2019’s Presidential Elections. A Comparison between Broadsheet and Tabloid Content Newspapers. Information & Media96, 95-118. https://doi.org/10.15388/Im.2023.96.68
    • Dragomir, S., & Hosu, I. (2023). The Narratives of Hate Used by Romanian Parties Labelled as Far-Right. A Comparative Narrative Analysis. Journal for the Study of Religions and Ideologies, 34-54.
    • Hudrea, A., Spoaller, D., & Urs, N. (2023). Digital Tools in Romanian Higher Education: The Influence of the COVID-19 Pandemic on the Digitalization of Universities. Transylvanian Review of Administrative Sciences, [S.l.], 44-63. http://dx.doi.org/10.24193/tras.69E.3
    • Stoica, M. S., & Voina, A. (2023). Measuring receptivity to eurosceptic media discourses in the vicinity of war: Evidence from Romania. Media and Communication11(4), 34-46. https://doi.org/10.17645/mac.v11i4.7122
    • Rotar, C., Lepădatu, I., & Ilieș V. (2023). 20 de comunicatori pentru 20 de ani de scoala de comunicare la UBB. Presa Universitară Clujeană.
    • Chețan, A., & Iancu, I. (2023). The role of visual identity in music perception. A talk with specialists on song likability, perceived quality, and emotional reactions. KOME – An International Journal of Pure Communication Inquiry. http://doi.org.10.17646/KOME.75672.94
    • Stoica, M. S., & Voina, A. (2023). Measuring Receptivity to Eurosceptic Media Discourses in the Vicinity of War: Evidence from Romania. Media and Communication, 11(4), 34-46. https://doi.org/10.17645/mac.v11i4.7122

    Iancu, I., & Iancu, B. (2023). Interacting with chatbots later in life. A technology acceptance perspective in COVID-19 pandemic situation. Frontiers in Psychology – Human-Media Interaction, 13(1111003). http://doi.org.10.3389/fpsyg.2022.1111003

    • Stanca, L., Dabija, D., Câmpian, V. (2023). Qualitative analysis of customer behavior in the retail industry during the COVID-19 pandemic: A word-cloud and sentiment analysis approach. Journal of Retailing and Consumer Services, 75, 103543. https://doi.org/10.1016/j.jretconser.2023.103543
    • Craiut, M., & Iancu I. (2023). The Impact of Gender Stereotypes on Technology Perception. An Experimental Approach on Virtual Assistants. Journal of Media Research, 16(3), 29-48.
    • Stoica, M. S. (2023). Participatory Democracy as the Ideal Context for Social Innovation. Evidence from the European Union. Postmodern Openings14(1), 16-25. https://doi.org/10.18662/po/14.1/601
    • Tamba, G., & Iancu, I. (2023). Emerging Adults and the Use of Textual Digital Communication. A Reflection on Self-Esteem, Loneliness, Anxiety, and Wellbeing. Research in Social Sciences and Technology, 8(1). https://doi.org/10.46303/ressat.2023.3
    • Balaban, D. C., & Szambolics, J. (2022). A proposed model of self-perceived authenticity of social media influencers. Media and Communication10(1), 235-246. https://doi.org/10.17645/mac.v10i1.4765
    • Mustățea, M., & Gociman, D. (2022). Stripping down the Execution Process. Colors in Digital Print Ads as an Emotional Response Indicator. Styles of Communication, 14(2). http://doi.org/10.31178/SC.14.2.06
    • Evans, N.,  Balaban, D.,  Naderer, B., &  Mucundorfeanu, M. (2022). How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention. Journal of Advertising Research, 62(4). http://doi.org/2501/JAR-2022-023
    • Vincze, H. O., & Balaban, D. C. (2022). Between Conflict and Solidarity: Pandemic Media Coverage of Romanian Intra-EU Labour Migrants. Media and Communication10(2), 265-275. https://doi.org/10.17645/mac.v10i2.5014
    • Craiut, M., & Iancu, I. (2022). Is technology gender neutral? A systematic literature review on gender stereotypes attached to artificial intelligence. Human Technology, 18(3), 297-315. https://doi.org/10.14254/1795-6889.2022.18-3.6
    • Balaban, D., Szambolics, J., & Chirică, M. (2022). Parasocial relations and social media influencers’ persuasive power. Exploring the moderating role of product involvement. Acta Psychologica, 230, 103731. https://doi.org/10.1016/j.actpsy.2022.103731
    • Voina, A., Pavelea, A., & Vacariu, C. (2022). Identity-Based Workplace Discrimination in Romania. Experiences of LGBTQ Community Members. Psihologia Resurselor Umane20(1). https://doi.org/10.24837/pru.v20i1.501
    • Bera, F., Berar, M., Grivasa, O., & Iancu. I. (2022). Health Halo Effect and Mandela Effect. An Experimental Approach on Packaging Nutrient Claims. Styles of Communication, 14(2). https://doi.org/31178/SC.14.2.02
    • Balaban, D., Mucundorfeanu, M., & Naderer, B. (2022). The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects” Communications, 47(3), 395-421. https://doi.org/10.1515/commun-2020-0053
    • Spoaller, D. (2022). Strategic institutional communication in the pandemic state of emergency. Presa Universitara Clujeana.
    • Chetan, A., & Iancu, I. (2021). The Influence of Brand Specific Stimuli on the Perception of Music. An Experimental Approach. Journal of Media Research, 14(3). http://doi.org/10.24193/jmr.41.7
    • Lucaciu, O., Boca, A., Mesaros, A., Petrescu, N., Aghiorghiesei, O., Mirica, I., Hosu, I. Armencea, G., Bran, S., & Dinu, C. (2021). Assessing SARS-CoV-2 Infection Rate among Romanian Dental Practitioners. IJERPH, 18(9), 1-14.
    • Balaban, D., & Szambolics, J. (2021). Social media influencerii si rolul lor publicitar. Tritonic.
    • Blaga (Ibram), P., & Iancu, I. (2021). Applications of Virtual Reality in Communication. A Top-Journals Theoretical Overview. Styles of Communication, 13(1). http://doi.org/31178/SC.13.1.01
    • Ilieş, V. I., & Fărcaş, P. (Eds.). (2021). Branding, comunicare şi strategie în România în an pandemic: vocea specialiştilor. Tritonic.
    • Balaban, D., Iancu, I., Mustățea, M., Pavelea, A., & Culic, L. (2020). What determines young people to follow influencers? The role of perceived information quality and trustworthiness on users’ following intentions. Romanian Journal of Communication and Public Relations22(3), 5-19. https://doi.org/10.21018/rjcpr.2020.3.306
    • Iancu, I., & Iancu, B. (2020). Designing mobile technology for elderly. A theoretical overview. Technological Forecasting and Social Change155, 119977. https://doi.org/10.1016/j.techfore.2020.119977
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