About me

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Latest anual update: 27th of February 2022

Meda Mucundorfeanu is an associate professor at the German study line of the Department for Communication, Public Relations, and Advertising, at the Faculty for Political, Administrative, and Communication Sciences, within the Babes-Bolyai University, Cluj-Napoca, Romania. She is a graduate of the aforementioned faculty, of the Faculty of Letters, and of the Faculty of European Studies, and holds a PhD in Media History. Her research interests include media effects, advertising, branding, social media influencer marketing and online political communication.

What I'm focusing on now

Social Media Influencer Marketing (SMI)

Advertising research

Online Political Communication

Research

Most recent conferences

2023

May 2023: Annual Conference of the International Communication Association (ICA)

Toronto, Canada

2023

June 2023: International Conference on Research in Advertising (ICORIA)

Bordeaux, France

2023

November 2023: Conferința internațională a diviziei de Comunicare Publicitară a Asociației Germane de Publicistică și Științe ale Comunicării (DGPuK),

Würzburg, Germania

2024

March 2024: American Academy of Advertising (AAA) Annual Conference

Portland, Oregon, SUA

Most recent publications - articles, books etc.

2021

Mucundorfeanu, Meda (2021): Framing the Largest Recent Romanian Protests: A Content Analysis of European Online Newspapers

Romanian Journal of Political Science, 21(1), pp. 28-48.

2022

Balaban, Cristina Delia, Mucundorfeanu, Meda, and Mureșan, Larisa Ioana (2022). Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories

Media and Communication, 10(1), pp. 305-316, https://doi.org/10.17645/mac.v10i1.4652.

2022

Evans, Nathaniel J., Balaban, Cristina Delia, Naderer, Brigitte, and Mucundorfeanu, Meda (2022). How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention.

Journal of Advertising Research, 10.2501

2023

Mucundorfeanu, Meda and Balaban, Cristina Delia (2023). Diktiert Fernsehwerbung die Wünsche von Kindern? Die Arbeiten von Robertson und Rossiter, in: Tino Meitz, Nils Borchers, and Brigitte Naderer (coord.): Schlüsselwerke der Werbeforschung

Springer, pp. 201-211. ISBN 978-3-658-36507-3.

Interests

media effects, advertising, branding, new media, social media platforms, online political communication, media history, storytelling

Courses

Bachelor degree

Course

Research Methods in Communication Sciences

Course

Advertising Research

Course

Branding

Course

Copywriting

Course

Promotion Strategies in the Political Field

Course

Introduction to Political Science

Masters degree

Course

Research Methods in Advertising and Public Relations

Course

Types of Advertising Discourse

Course

Brand Communication

Doctorate degree