About me

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Latest anual update: 28th of February 2024

Maria Mustățea has earned Bachelor, Master's, and Ph.D. degrees in Advertising, both in Romanian and English, at FSPAC. With an education under the umbrella of communication sciences, her interests revolve around advertising strategy and creativity and their implementations in multimedia advertising. In addition, she is interested in the cultural influences in global advertising.

What I'm focusing on now

Advertising creativity and strategy

Advertising and globalization

Multimedia advertising

Research

Most recent conferences

2022

ECREA 9th European Communication Conference | Rethink Impact

19/10/2022 - 22/10/2022 | Aarhus (Denmark)

2022

ICA Preconference Comparative Privacy and the Literacies of a Networked Age: A Critical Approach

25/05/2022 | Mulhouse (France)

2022

Networked communication in the (post-)global era: Information and knowledge in the digital world

20/05/2022 - 22/05/2022 | Bucharest (Romania)

2022

Entrepreneurship and Research Conference: Digital Transformation

28/03/2022 - 30/03/2022 Cluj-Napoca (Romania)

Most recent publications - articles, books etc.

2023

Mustățea, M., Igrișan, A. T. (2023). Exploring the Congruence Level of Music and Product Category. A Content Analysis on Global Musical Ads.

Journal of Media Research, 16(2(46), 46-61. https://doi.org/10.24193/jmr.45.3

2023

Bera, F., Mustățea, M. (2023). Model of Media Dependency: The Media’s Influence on Romanians’ COVID-19 Vaccination Decisions.

Styles of Communication, 15(2), 65-87. https://doi.org/10.31178/SC.15.2.04.

2023

Grivasă, O., Mustățea, M. (2023). Whom Do You Believe? Examining the Effects of Different Review Sources on Third Person Effect, Electronic Word of Mouth, and Purchase Intention.

Styles of Communication, 15(2), 88-112, https://doi.org/10.31178/SC.15.2.05.

2022

Mustățea, M. (2022). Differentiation in digital print advertisements. A comparative perspective.

Editura Presa Universitară Clujeană. ISBN: 978-606-37-1441-2

Interests

- Global influences in advertising
Global influence in advertising
Advertising creative patterns
Multimedia strategies and instruments

Courses

Bachelor degree

Course

Advertising and globalization (Advertising)

Course

Multimedia strategies and instruments (Advertising)

Seminar

Advertising and globalization (Advertising, 3rd year)

Seminar

Multimedia strategies and instruments (Advertising, 1st year)

Seminar

Advertising communication (Advertising, 1st year)

Seminar

Media communication (Advertising, 2nd year)

Seminar

Creative thinking and copywriting workshop (Advertising, 2nd year)

Seminar

Promoting techniques on social media (Advertising, 3rd year)

Masters degree

Course

Advertising (English line)

Seminar

Advertising (English line, 1st year)

Course

Multimedia advertising (Romanian line)

Seminar

Multimedia advertising (Romanian line)

Doctorate degree