Most recent conferences
Szambolics Julia
PhD. Lecturer
FSPAC, UBB
szambolics@fspac.ro
About me
View the Romanian version
Latest anual update: 27th of April 2024
My name is Julia Szambolics, and I began working as a teaching assistant at Babeș-Bolyai University's College of Political, Administrative, and Communication Sciences in February 2009. I've been a lecturer in the Department of Communication, Public Relations, and Advertising since 2017. I am teaching courses in various fields, such as communication (interpersonal communication), PR (CSR), and advertising (advertising strategies, audio-visual advertising, etc.). My research interests include influencer marketing, media systems, media communication, and advertising.
What I'm focusing on now
Influencer marketing
Advertising strategies
Media communication
Research
Most recent conferences
2022
Conferința internațională ECREA 2022: 9th European Communication Conference
Aarhus University, 2022
2022
Conferința internațională: Under the Influence: A Comprehensive Look at Social Media Influencers
FSPAC, 2022
2022
Networked communication in the (post-)global era: Information and knowledge in the digital world
UNIVERSITATEA BUCUREȘTI, 2022
2023
„Visual Literacy – Bildkompetenzen in digitalen Medienwelten“
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft e.V, 2023
Most recent publications - articles, books etc.
2022
Câmpian, V. & Szambolics, J (2022). Das Mediensystem in Rumänien. Ein aktueller Überblick. In I. Florea (ed.), Deutschsprachige Wissenschaft in Siebenbürgen und die Klausenburger Universität
2022
2022
Balaban, D., Szambolics, J., & Chirică, M. (2022). Parasocial Relations and Social Media Influencers' Persuasive Power. Exploring the Moderating Role of Product Involvement.
Acta Psychologica, 230.
2023
Mucundorfeanu, M. & Szambolics, J. (2023). Stereotypical Representations of Gender Roles in Romanian Pharmaceutical Advertising.
Styles of Communication, 15(2), 9-24.
2023
Szambolics, J, Maloș, S. & Balaban, D. (2023). Adolescents’ Augmented Reality Filter Usage on Social Media, Developmental Process, and Well‐Being, Media and Communication
11(4), 129-139.
Interests
- Influencer Marketing
- Content Marketing
- ATL / BTL Advertising
- Media communication
- Media systems
- PR versus journalism
Courses
Bachelor degree
Course
CSR
Course
Audio-video communication
Course
Media relations management
Course
Interpersonal communication
Course
Basics of PR
Course
Advertising strategies
Masters degree
Course
Audio-video advertising
Course
Media systems
Doctorate degree
Course
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