About me

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Latest anual update: 12th of February 2022

I am Ioana Iancu, associate professor at BBU. I am specialized in Political Science and Advertising, both in Romania and abroad (Central European University). I have a PhD in Sociology. I am the editor-in-chief at the Journal of Media Research. I am a co-founder of the Communication and Social Innovation Research Center. My interest domains are the use of technology in communication, creativity, and decision-making process. I love painting and reading good thriller books.

What I'm focusing on now

The impact of technology on elderly

Technology and creativity

Creativity and happiness

Research

Most recent conferences

2021

The Regional Conference

30 years of higher education in journalism and communication in Eastern Europe after 1989

2020

Transylvanian International Conference on Public Administration

TICPA

2020

PR Trend

UBB, Romania

2020

Society for the Study of Emerging Adulthood Thematic Conference

SSEA

Most recent publications - articles, books etc.

2020

Ioana Iancu, Bogdan Iancu (2020). Designing Mobile Technology for Elderly. A Theoretical Overview. Technological Forecasting and Social Change, 155.

https://doi.org/10.1016/j.techfore.2020.119977 (Impact factor 5,846).

2020

Ioana Iancu, Bogdan Iancu (2020). I Love It, but It Is Too Complicated. Aging Adults’ Perspective on Mobile Technology Acceptance

Journal for Communication Studies, 13(2), 13-39.

2021

Patricia Blaga (Ibram), Ioana Iancu (2021). Applications of Virtual Reality in Communication. A Top-Journals Theoretical Overview.

Styles of Communication, 13(1).

2017

Ioana Iancu, Bogdan Iancu (2017). Elderly in the Digital Era. Theoretical Perspectives on Assistive Technologies. Technologies, 5(3), 60.

http://doi.org/10.3390/technologies5030060

Interests

The use of technology in communication
Creativity in communication
Consumer behavior

Courses

Bachelor degree

Course

Consumers and consumer behavior

Course

Advertising strategies

Course

Advertising projects

Masters degree

Course

Research methods in PR and advertising (english line)

Course

Creative thinking in PR and advertising (english line)

Course

Planning and research in advertising

Course

Advertising creativity

Doctorate degree

Course

Research methods in PR and advertising