Delia Cristina Bălaș (Balaban)
Prof. Ph.D.
FSPAC, UBB
balaban@fspac.ro
Delia Cristina Bălaș (Balaban)
Prof. Ph.D.
FSPAC, UBB
balaban@fspac.ro

About me

View the Romanian version
Latest anual update: 11th of February 2022
Delia Cristina Balaban is a communication sciences professor. She is the director of the Ph.D. School of Communication, PR and Advertising. Prof. Balaban was the founder of one of the few Advertising programs (BA and MA) in Romania. Delia Cristina Balaban has a master’s degree and a PhD from the European University Viadrina, in Frankfurt/Oder, Germany. She conducted several postdoctoral researches abroad and was Fulbright senior visiting scholar at the University of Georgia, Athens, USA.

What I'm focusing on now

Social media advertising, native advertising and influencer marketing
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Advertising
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Political communication in social media
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Research

Most recent conferences
2021
International Communication Association Annual Conference
2021
2021
ECREA Conference
2021
2021
American Academy of Advertising Annual Conference
2021
2021
ECREA Political Communication Interim Conference
2021
Most recent publications - articles, books etc.
2021
Balaban, Delia Cristina, Mucundoreanu Meda și Naderer Brigitte (2021), The Role of Trustworthiness in Social Media Influencer Advertising: Investigating Users’ Appreciation of Advertising Transparency and Its Effects.”
Communications: The European Journal of Communication Research, online first December 17, 2021 https://doi.org/10.1515/commun-2020-0053
2022
Balaban, Delia Cristina and Julia Szambolicz (2022), A Proposed Model of Self-Perceived Authenticity of Social Media Influencers
Media and Communication, 10(1), ahead of the print, DOI: https://doi.org/10.17645/mac.v10i1.4765
2022
Darren G. Lilleker, Márton Bene, Delia Cristina Balaban, Vicente Fenoll, and Simon Kruschinski (2022). Populism, Its Prevalence, and Its Negative Influence on Democratic Institutions in Dolors Palau-Sampio, Guillermo López García, and Laura Iannelli
Contemporary Politics, Communication, and the Impact on Democracy, pp. 153-170, DOI: 10.4018/978-1-7998-8057-8.ch009
2019
Balaban, Delia Cristina, Mustățea Maria, Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany
Romanian Journal of Communication and Public Relations vol. 21, no 1 (46) / April 2019, 31-46 . https://doi.org/10.21018/rjcpr.2019.1.269
Interests
  • Advertising, both in traditional forms and on social media
  • Native advertising
  • Influencer marketing
  • Advertising literacy
  • The effects of advertising on children and adolescents
  • Political communication on social networks
  • Privacy protection behaviour in social media communication
Courses
Bachelor degree
Course
Advertising communication
Course
Media communication
Course
Promoting techniques on social media
Masters degree
Course
Advertising
Course
Advertising strategy and campaigns
Course
Research seminary
Course
Advertising on social media
Doctorate degree
Course
Communication theories