About me

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Latest anual update: 21st of October 2022

Delia Cristina Balaban is a communication sciences professor. She is the director of the Ph.D. School of Communication, PR and Advertising. Prof. Balaban was the founder of one of the few Advertising programs (BA and MA) in Romania. Delia Cristina Balaban has a master’s degree and a PhD from the European University Viadrina, in Frankfurt/Oder, Germany. She conducted several postdoctoral researches abroad and was Fulbright senior visiting scholar at the University of Georgia, Athens, USA.

What I'm focusing on now

Social media influencers

Social media advertising

Virtual Reality

Research

Most recent conferences

2022

ECREA Annual Conference, Aarhus

October 2022

2022

ICA Annual Conference, Paris

May 2022

2022

DGPuK Advertising Division Conference, Under the Influence, Cluj-Napoca

October 2022

2022

ECREA Annual Conference (online)

September 2022

Most recent publications - articles, books etc.

2022

Balaban, D.C., Szambolics J., and Chirică, M. (2022). Parasocial relations and social media influencers' persuasive power. Exploring the moderating role of product involvement

Acta Psychologica, Volume 230, October 2022, 103731, https://doi.org/10.1016/j.actpsy.2022.103731

2022

Balaban, D. C., Mucundorfeanu M., and Muresan, L.I. (2022), Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories

Media and Communication, 10(1), 305-316. https://doi.org/10.17645/mac.v10i1.4652

2022

Balaban, D. C. and Szambolics, J. (2022). A Proposed Model of Self-Perceived Authenticity of Social Media Influencers

Media and Communication, 10(1), 235-246. https://doi.org/10.17645/mac.v10i1.4765

2021

Balaban, D.C., Mucundorfeanu M., and Naderer, B., (2021) The Role of Trustworthiness in Social Media Influencer Advertising: Investigating Users’ Appreciation of Advertising Transparency and Its Effects

Communications: The European Journal of Communication Research, online first December 17, 2021 https://doi.org/10.1515/commun-2020-0053

Interests

Advertising, both in traditional forms and on social media
Native advertising
Influencer marketing

Advertising literacy
The effects of advertising on children and adolescents

Political communication on social networks
Privacy protection behaviour in social media communication

Courses

Bachelor degree

Course

Advertising communication

Course

Media communication

Course

Promoting techniques on social media

Masters degree

Course

Advertising

Course

Advertising strategy and campaigns

Course

Research seminary

Course

Advertising on social media

Doctorate degree

Course

Communication theories