Bachelor degree
Course
New Media Theory (Journalism/Digital Media - RO & EN)
Purpose
The purpose of the course is understanding the development of new media and associated phenomena from the technological, politico-economic and social perspectives.
Key concepts
Biases of communication, medium theory, media ecology, second media age, diffusion of innovation, centralization/decentralization, vertical/horizontal integration, computer mediated communication, language of new media, remix, remediation, networked publics, popular content, online celebrity, internet memes and virality.
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Course
Media Analysis (Journalism/Digital Media - RO & EN)
Purpose
This critical thinking course aims to enable students to use media analysis techniques to deconstruct media texts, to discuss and reflect on meaning in relation to cultural context and the audience’s expectations, to identify and explain ideological elements and bias in media representation.
Key concepts
Critical thinking, media institutions, roles and values of journalists and public communicators, media representation, framing, stereotypes in the media, news and emotion, clickbait, popular culture and ideology, semiotic analysis, narrative analysis, metahistory, myth, computer mediated discourse analysis, hate speech, computational methods.
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Course
Web Content Management Systems (Digital media - RO)
Purpose
The course is meant to familiarize students with dynamic web sites, online content management, business models, templating and some of the most widely used open source Web Content Management Systems: Wordpress, Drupal, Joomla, Concrete, MediaWiki etc.
Key concepts
Content, editorial process, roles in content management, content model, editorial workflow, permissions, version and history, publishing and output management, multichannel publishing, coupled/decoupled WCMS, content strategy.
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Course
Digital Data Analysis (Digital Media - RO)
Purpose
This course is focused on public data collection and social media data analysis methods in the context of internet research, data journalism, online market research, online communication research and media analysis.
Key concepts
Web data extraction, web wrapping/scraping, web crawling, data clean-up, types of data sources, public data, open data, open source intelligence, public APIs, SQL basics, network analysis, semantic networks, natural language processing methods, computational linguistics, machine learning, data visualisation.
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Course
Film Studies (Journalism - EN)
Purpose
The course aims to provide students with sets of concepts used in both short non-fiction/documentary film preproduction and film analysis and reviewing.
Key concepts
Texts, industry and audiences, elements of film language, types of editing, film and truth, film and emotion, film and ideology, film and ritual, national film cultures, cross-cultural remakes, fiction and non-fiction, mockumentary, documentary styles, short film, synopsis, treatment, film reviews and previews.