{"id":87,"date":"2020-02-06T09:06:18","date_gmt":"2020-02-06T09:06:18","guid":{"rendered":"https:\/\/litho.themezaa.com\/?page_id=87"},"modified":"2022-09-22T10:45:16","modified_gmt":"2022-09-22T10:45:16","slug":"despre","status":"publish","type":"page","link":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/despre\/","title":{"rendered":"Despre #dcrpp"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t#dcrpp<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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20 de ani de excelen\u021b\u0103 academic\u0103<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\tComunic\u0103m academic din 2001<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t

Specializarea de Comunicare \u0219i Rela\u021bii Publice din cadrul Departamentului de Comunicare, Rela\u021bii Publice \u0219i Publicitate a fost creat\u0103 \u00een anul 2001, bucur\u00e2ndu-se de cadre didactice tinere care promoveaz\u0103 metode de predare bazate pe interac\u021biunea permanent\u0103 cu studen\u021bii. Specializarea de Comunicare \u0219i Rela\u021bii Publice s-a afirmat \u00een domeniul educa\u021biei dedicate comunic\u0103rii prin flexibilitatea \u0219i adaptarea la cerin\u021bele pie\u021bei for\u021bei de munc\u0103, \u00eencuraj\u00e2nd studen\u021bii s\u0103 exceleze \u00een domeniile directe \u0219i conexe comunic\u0103rii. Mai mult, studen\u021bii no\u0219tri sunt \u00eencuraja\u021bi s\u0103 g\u00e2ndeasc\u0103 liber, s\u0103 fie creativi \u0219i s\u0103 \u00ee\u0219i prezinte opiniile argumentat \u0219i \u00eentr-o manier\u0103 deschis\u0103. \n\nAdaptarea specializ\u0103rii la ritmul alert al societ\u0103\u021bii, al evolu\u021biei tehnologice \u0219i al informa\u021biilor, reprezint\u0103 un principiu \u0219i o valoare esen\u021biale, reg\u0103site \u0219i \u00een implicarea membrilor departamentului \u00een proiecte extracuriculare, respectiv colaborarea cu firmele de specialitate, sub forma de stagii de practic\u0103 \u0219i internshipuri oferite studen\u021bilor.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\tProfilul studentului<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t

Sec\u0163ia de Comunicare \u015fi Rela\u0163ii Publice ofer\u0103 diplom\u0103 de Licen\u0163iat \u00een \u015etiin\u0163ele Comunic\u0103rii \u015fi urm\u0103re\u015fte s\u0103 creeze \u015fi s\u0103 dezvolte abilit\u0103\u0163i necesare profesiei de Consilier \u00een comunicare \u015fi rela\u0163ii publice.\n\nSub genericul acestei profesii absolven\u0163ii no\u015ftri vor putea presta activit\u0103\u0163i de: consilier de imagine, PR & Social Media specialist, purt\u0103tor de cuv\u00e2nt, brand communication officer, manager rela\u021bii cu clien\u021bii, mediator, strateg de campanii promo\u0163ionale \u00een domeniul PR (PR institu\u0163ional, PR politic, PR-produs, PR-ONG, PR cultural, PR sportiv etc.), specialist CSR (Corporate Social Responsibility Officer).<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\tCompeten\u021be specifice<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t

Pentru exercitarea acestei profesii, studen\u0163ii trebuie s\u0103 dob\u00e2ndeasc\u0103 urm\u0103toarele competen\u0163e specifice:\n\nCompeten\u0163e de comunicator: foarte bun\u0103 st\u0103p\u00e2nire a resurselor limbajului verbal, paraverbal \u015fi nonverbal \u00een comunicare,\ncompeten\u0163e \u00een elaborarea \u015fi gestionarea de campanii de rela\u0163ii publice,\ncompeten\u0163e \u00een elaborarea \u015fi gestionarea de strategii publicitare,\ncompeten\u0163e \u00een aplicarea metodelor \u015fi tehnicilor de cercetare sociologic\u0103 \u00een domeniul rela\u0163iilor publice \u015fi publicit\u0103\u0163ii,\ncompeten\u0163e \u00een implementarea \u015fi dezvoltarea sistemelor de comunicare organiza\u0163ional\u0103 \u00een plan intern \u015fi extern,\ncompeten\u0163e de mediator, pentru managementul crizelor \u015fi conflictelor,\ncompeten\u0163e \u00een comunicarea interpersonal\u0103, inter-institu\u0163ional\u0103, intercultural\u0103 \u015fi interna\u0163ional\u0103.\nDe asemenea, urm\u0103rim formarea de competen\u0163e generale (transferabile), indispensabile oric\u0103rei profesii \u015fi, prin urmare, foarte apreciate pe pia\u0163a muncii:\n\ncapacitate de analiz\u0103 \u015fi sintez\u0103,\ncapacitate de a empatiza cu mediul social,\nabilitatea de a percepe corect \u015fi de a exploata eficient tendin\u0163ele sociale, politice \u015fi economice de imagine \u015fi con\u0163inut\ncapacitate de asimilare critic\u0103, prelucrare \u015fi exploatare a informa\u0163iei teoretice\nToate aceste competen\u0163e, at\u00e2t cele specifice, c\u00e2t \u015fi cele generale vor permite absolven\u0163ilor no\u015ftri, pe de o parte, s\u0103-\u015fi exercite cu succes profesia \u015fi, pe de alt\u0103 parte, s\u0103 aib\u0103 dorin\u0163a \u015fi capacitatea de a se auto-perfec\u0163iona, de a se adapta continuu unei societ\u0103\u0163i \u00een permanent\u0103 schimbare.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creative thinkers,<\/span> clever communicators and advertising superheroes are welcomed here.<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

#dcrpp 20 de ani de excelen\u021b\u0103 academic\u0103 Comunic\u0103m academic din 2001 Specializarea de Comunicare \u0219i Rela\u021bii Publice din cadrul Departamentului de Comunicare, Rela\u021bii Publice \u0219i Publicitate a fost creat\u0103 \u00een anul 2001, bucur\u00e2ndu-se de cadre didactice tinere care promoveaz\u0103 metode de predare bazate pe interac\u021biunea permanent\u0103 cu studen\u021bii. Specializarea de Comunicare \u0219i Rela\u021bii Publice s-a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-87","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/pages\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":14,"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/pages\/87\/revisions"}],"predecessor-version":[{"id":75915,"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/pages\/87\/revisions\/75915"}],"wp:attachment":[{"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/media?parent=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}