{"id":76161,"date":"2022-09-22T22:26:18","date_gmt":"2022-09-22T22:26:18","guid":{"rendered":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/?page_id=76161"},"modified":"2024-02-14T08:37:04","modified_gmt":"2024-02-14T08:37:04","slug":"masterat","status":"publish","type":"page","link":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/masterat\/","title":{"rendered":"Masterat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"76161\" class=\"elementor elementor-76161\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8927fb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"8927fb0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a03d0e3\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"a03d0e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-099566a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"099566a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6e58e96 elementor-hidden-phone\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"6e58e96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4f77f9 elementor-widget elementor-widget-litho-pie-chart\" data-id=\"d4f77f9\" data-element_type=\"widget\" data-settings=\"{&quot;litho_pie_chart_percent&quot;:73,&quot;litho_pie_chart_line_width&quot;:10}\" data-widget_type=\"litho-pie-chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"pie-charts\" data-size=\"180\">\n\t\t\t\t<div class=\"chart-canvas-inner\">\n\t\t\t\t\t<div class=\"chart-canvas chart-percent\">\n\t\t\t\t\t\t<span class=\"chart\" data-line-width=\"10\" data-percent=\"73\" data-track-color=\"#EDEDED\" data-start-color=\"#C90000\" data-end-color=\"#C90000\">\n\t\t\t\t\t\t\t<span class=\"percent\"><\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"chart-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"vertical-separator\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"chart-title\">73% rat\u0103 de reten\u021bie<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb8a37d\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"fb8a37d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94265a9 elementor-view-default elementor-widget elementor-widget-litho-tilt-box\" data-id=\"94265a9\" data-element_type=\"widget\" data-settings=\"{&quot;litho_tilt_box_title_background_color_background&quot;:&quot;classic&quot;}\" data-widget_type=\"litho-tilt-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"tilt-box-inner\">\n\t\t\t\t\t\t<div class=\"tilt-box\">\n\t\t\t\t\t\t\t<div class=\"tilt-box-wrapper tilt-box-style-2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"overlap-title\" style=\"background-image: url(https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-content\/uploads\/2022\/09\/contact-2.png);\">20<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"title\">ANI DE EXCELEN\u021a\u0102 ACADEMIC\u0102<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e910dcf elementor-hidden-phone\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"e910dcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-deed029 elementor-widget elementor-widget-litho-pie-chart\" data-id=\"deed029\" data-element_type=\"widget\" data-settings=\"{&quot;litho_pie_chart_percent&quot;:96,&quot;litho_pie_chart_line_width&quot;:10}\" data-widget_type=\"litho-pie-chart.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"pie-charts\" data-size=\"180\">\n\t\t\t\t<div class=\"chart-canvas-inner\">\n\t\t\t\t\t<div class=\"chart-canvas chart-percent\">\n\t\t\t\t\t\t<span class=\"chart\" data-line-width=\"10\" data-percent=\"96\" data-track-color=\"#EDEDED\" data-start-color=\"#C90000\" data-end-color=\"#C90000\">\n\t\t\t\t\t\t\t<span class=\"percent\"><\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"chart-text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"vertical-separator\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"chart-title\">96% rat\u0103 de ocupare locuri buget<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ecafd0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecafd0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e118b4a\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"e118b4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffd549e elementor-widget elementor-widget-spacer\" data-id=\"ffd549e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ec86bdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec86bdd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40739b8\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"40739b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0e978b elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"c0e978b\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-c0e978b\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"c0e978b\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n    <div class=\"eael-accordion-list\">\n                <div id=\"master-relaii-publice-romn-if-i-ifr\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-2021\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">MASTER RELA\u021aII PUBLICE \/ ROM\u00c2N\u0102 \/ IF \u0218I IFR<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2021\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"master-relaii-publice-romn-if-i-ifr\"><p>Masteratul de Rela\u021bii Publice se adreseaz\u0103 absolven\u021bilor unei diplome de licen\u021b\u0103, indiferent de profil. Datorit\u0103 abord\u0103rii pedagogice diferen\u021biate, masteranzii pot fi at\u00e2t absolven\u021bil de programe de licen\u021b\u0103 \u00een \u0219tiin\u021bele comunic\u0103rii, c\u00e2t \u0219i absolven\u021bi ai unor domenii de studiu diverse care se vor familiariza \u00een primul an de studiu cu no\u021biunile de baz\u0103 din domeniul rela\u021biilor publice. Cuno\u0219tin\u021bele teoretice se \u00eembin\u0103 cu preg\u0103tirea practic\u0103, orientarea masteratului fiind c\u0103tre cerin\u021bele actuale ale pie\u021bei de profil din domeniu. Dintre competen\u021bele specifice dob\u00e2ndite pe parcursul celor doi ani de studiu merit\u0103 amintit\u0103 capacitatea de a proiecta, derula \u0219i evalua campanii de rela\u021bii publice de diverse tipuri. Profilul absolventului presupune integrarea acestuia \u00een organiza\u021bii publice \u0219i private \u00een calit\u0103\u021bi diverse: expert \u00een rela\u021bii publice, specialist \u00een comunicare, employer branding specialist, purt\u0103tor de cuv\u00e2nt, brand manager, event manager etc.<\/p><p>Masteratul de Rela\u021bii Publice func\u021bioneaz\u0103 at\u00e2t la zi, c\u00e2t \u0219i la frecven\u021b\u0103 redus\u0103.<\/p><p><b>Competen\u0163ele asigurate prin programul de studii:<\/b><\/p><p><span style=\"font-weight: 400;\">C1. \u00cen\u021belegerea \u0219i utilizarea avansat\u0103 a limbajului, metodologiilor \u0219i cuno\u0219tin\u021belor de specialitate din domeniul \u0219tiin\u021belor comunic\u0103rii<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te metode de cercetare sistematice pentru identificarea de informa\u021bii specifice \u0219i evalua relevan\u021ba informa\u021biei;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te legisla\u021bia privind drepturile de autor, legisla\u021bia privind comunicarea public\u0103 \u0219i privat\u0103 pe platformele digitale;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te principiile deontologice \u0219i normele etice specifice aplicabile \u00een contextul comunic\u0103rii publice \u0219i respect\u0103rii unor standarde de comunicare.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C2. Utilizarea avansat\u0103 a noilor tehnologii de informare \u0219i comunicare (NTIC)<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te caracteristicile, modalitatea de utilizare \u0219i operare a diferitelor platforme online;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te procesul prin care \u00eenv\u0103\u021barea, eficien\u021ba, utilitatea \u0219i u\u0219urin\u021ba de utilizare a unei platforme online poate fi definit\u0103 \u0219i m\u0103surat\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te limbajele utilizate \u00een contextul comunic\u0103rii digitale &#8211; \u0219i limbajele de specialitate \u00een contextul utiliz\u0103rii re\u021belelor de socializare.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C3. Adaptarea strategiilor comunica\u021bionale la tipurile diferite de audien\u021b\u0103 \/ public implicate \u00een comunicare (nivel avansat)<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00een\u021belege segmentarea publicului\/ audien\u021bei \u0219i va putea identifica diferite publicuri-\u021bint\u0103 \u00een contextul unor proiecte de comunicare specifice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">distinge \u00eentre diferite strategii de comunicare \u00een func\u021bie de situa\u021bii de comunicare digital\u0103 diferite \u0219i categorii\/ segmente de public\/ utilizatori;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te procese mentale precum aten\u021bia, memoria, limbajul, percep\u021bia, solu\u021bionarea problemelor, creativitate \u0219i g\u00e2ndirea.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C4. Dezvoltarea, implementarea \u0219i evaluarea strategiilor integrate de rela\u021bii publice<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te principii \u0219i mecanisme avansate de realizare a campaniilor de rela\u021bii publice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">de\u021bine cuno\u0219tin\u021be avansate \u00een determinarea \u0219i gestionarea poten\u021bialilor factori de risc economici, politici \u0219i culturali asupra campaniilor de rela\u021bii publice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te \u0219i \u00een\u021belege metodologii avansate de cercetare ca suport \u00een formularea strategiilor de rela\u021bii publice.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C5. Analiza \u0219i planificarea modului \u00een care un brand este pozi\u021bionat pe pia\u021b\u0103<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te marketingul canalelor de distribu\u021bie;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te politicile companiei;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te \u0219i \u00een\u021belege strategiile de comunicare cu clien\u021bii \u0219i poten\u021bialii clien\u021bi.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C6. Crearea, transmiterea \u0219i men\u021binerea imaginii sau reputa\u021biei dorite a clientului<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te teorii \u0219i tehnici avansate de comunicare;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te \u00een profunzime mecanismele de formare a opiniei publice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te \u0219i \u00een\u021belege rolul canalelor media \u0219i al evenimentelor asupra promov\u0103rii pozitive a imaginii clientului.<\/span><\/li><\/ul><p><b>Responsabilit\u0103\u0163i \u015fi autonomie<\/b><\/p><p><span style=\"font-weight: 400;\">Absolventul va putea:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rezolva \u00een mod realist \u2013 cu argumentare at\u00e2t teoretic\u0103, c\u00e2t \u0219i practic\u0103 \u2013 a unor situa\u021bii profesionale uzuale, \u00een vederea solu\u021bion\u0103rii eficiente \u0219i deontologice a acestora;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aplica tehnici de munc\u0103 eficient\u0103 \u00een echipa multidisciplinar\u0103 cu \u00eendeplinirea anumitor sarcini pe paliere ierarhice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">autoevalua nevoia de formare profesional\u0103 \u00een scopul inser\u021biei \u0219i a adapt\u0103rii la cerin\u021bele pie\u021bei muncii;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">respecta documentele informative transmise de clien\u021bi, planul de lucru, solicit\u0103rile creative ale arti\u0219tilor, cerin\u021bele tehnice formulate de programatori \u0219i bugetul stabilit pentru proiectul \u00een execu\u021bie;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dezvolta re\u021bele profesionale, stabili contacte pentru a men\u021bine fluxul de informa\u021bii, stabili rela\u021bii de afaceri \u0219i utiliza diferite canale de comunicare profesional\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aborda problemele \u00een mod critic, dezvolta idei creative \u0219i defini planuri de afaceri \u00een contextul mediei tradi\u021bionale \u0219i digitale.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Conform COR (Clasificarea ocupa\u0163iilor din Rom\u00e2nia) \u0219i ESCO (Clasificarea european\u0103 a aptitudinilor\/ competen\u021belor, calific\u0103rilor \u0219i ocupa\u021biilor), de\u021bin\u0103torul unei diplome de masterat de Rela\u021bii Publice poate activa ca: consultant rela\u021bii publice, brand manager, purt\u0103tor de cuv\u00e2nt. <\/span><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"master-publicitate-romn-if-i-ifr\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-2022\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">MASTER PUBLICITATE \/ ROM\u00c2N\u0102 \/ IF \u0218I IFR<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2022\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"master-publicitate-romn-if-i-ifr\"><p>Masteratul de Publicitate se adreseaz\u0103\u00a0<b>absolven\u021bilor unei diplome de licen\u021b\u0103, indiferent de profil.<\/b>\u00a0Datorit\u0103 abord\u0103rii pedagogice diferen\u021biate, masteranzii pot fi at\u00e2t absolven\u021bi de programe de licen\u021b\u0103 \u00een \u0219tiin\u021bele comunic\u0103rii, c\u00e2t \u0219i absolven\u021bi ai unor domenii de studiu diverse, care se vor familiariza \u00een primul an de studiu cu no\u021biunile de baz\u0103 din domeniul publicit\u0103\u021bii. \u00cen cadrul acestui program, agen\u021bia de publicitate VITRINA din Cluj-Napoca ofer\u0103\u00a0<b>Seminarul Vitrina, o serie de \u00eent\u00e2lniri cu speciali\u0219ti<\/b>\u00a0ai agen\u021biei din diverse domenii ale activit\u0103\u021bii publicitare. Totodat\u0103, cadre didactice cu experien\u021b\u0103 din universit\u0103\u021bile partenere din UE predau cursuri de profil.\u00a0<\/p><p><b>Preg\u0103tirea practic\u0103<\/b>\u00a0este foarte important\u0103, orientarea masteratului fiind c\u0103tre cerin\u021bele de formare ale pie\u021bei de profil din domeniu. Publicitatea este analizat\u0103 \u00een formele sale clasice, dar \u0219i \u00een cele neconven\u021bionale, av\u00e2nd \u00een vedere\u00a0<b>rolul comunic\u0103rii digitale<\/b>\u00a0\u00een societatea contemporan\u0103. Vorbim \u00een cadrul cursurilor despre cum realiz\u0103m con\u021binut de calitate, despre\u00a0<b><i>storytelling<\/i><\/b><b>,<\/b>\u00a0despre\u00a0<b>creativitate \u0219i strategie<\/b>, despre\u00a0<b>rolul inteligen\u021bei artificiale \u00een publicitate<\/b>\u00a0(de ex. \u00een realizarea implement\u0103rii media de tip programatic), despre publicitatea \u00een\u00a0<b>reviste, la radio, \u00een\u00a0<\/b><b><i>podcast<\/i><\/b><b>-uri \u0219i la televiziune, despre publicitatea outdoor, publicitate online \u0219i pe re\u021belele sociale, dar \u0219i despre forme de publicitate de tip\u00a0<\/b><b><i>native advertising, in-game-advertising,<\/i><\/b>\u00a0<b><i>product placement<\/i><\/b><b>,\u00a0<\/b>etc. \u00cen cadrul programului exist\u0103 chiar un curs despre\u00a0<b>influencerii\u00a0<\/b><b>din social media<\/b>\u00a0\u0219i rolul lor publicitar, o parte din membrii echipei de cadre didactice care predau la acest masterat fiind implica\u021bi \u00een\u00a0<b>cercetarea acestui fenomen la nivel interna\u021bional.<\/b>\u00a0Dintre competen\u021bele specifice dob\u00e2ndite pe parcursul celor doi ani de studiu merit\u0103 amintit\u0103\u00a0<b>capacitatea de a proiecta, implementa \u0219i evalua campanii de publicitate de diverse tipuri<\/b>.<\/p><p>Profilul absolventului presupune integrarea acestuia \u00een institu\u021bii publice \u0219i private de profil \u00een calit\u0103\u021bi diverse:\u00a0<b><i>copywriter, account manager, media planner, social media manager<\/i><\/b>\u00a0etc.<\/p><p>Masteratul de Publicitate func\u021bioneaz\u0103 at\u00e2t la zi, c\u00e2t \u0219i la frecven\u021b\u0103 redus\u0103.<\/p><p><b>Competen\u0163ele asigurate prin programul de studii:<\/b><\/p><p><span style=\"font-weight: 400;\">C1. \u00cen\u021belegerea \u0219i utilizarea avansat\u0103 a limbajului, metodologiilor \u0219i cuno\u0219tin\u021belor de specialitate din domeniul \u0219tiin\u021belor comunic\u0103rii (nivel avansat)<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te metode de cercetare sistematice pentru identificarea de informa\u021bii specifice \u0219i evalua relevan\u021ba informa\u021biei;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te legisla\u021bia privind drepturile de autor, legisla\u021bia privind comunicarea public\u0103 \u0219i privat\u0103 pe platformele digitale;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te principiile deontologice \u0219i normele etice specifice aplicabile \u00een contextul comunic\u0103rii publice \u0219i respect\u0103rii unor standarde de comunicare.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C2. Utilizarea avansat\u0103 a noilor tehnologii de informare \u0219i comunicare (NTIC) (nivel avansat)<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te caracteristicile, modalitatea de utilizare \u0219i operare a diferitelor platforme online;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te procesul prin care \u00eenv\u0103\u021barea, eficien\u021ba, utilitatea \u0219i u\u0219urin\u021ba de utilizare a unei platforme online poate fi definit\u0103 \u0219i m\u0103surat\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te limbajele utilizate \u00een contextul comunic\u0103rii digitale &#8211; \u0219i limbajele de specialitate \u00een contextul utiliz\u0103rii re\u021belelor sociale.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C3. Adaptarea strategiilor comunica\u021bionale la tipurile diferite de audien\u021b\u0103 \/ public implicate \u00een comunicare (nivel avansat)<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00een\u021belege segmentarea publicului\/audien\u021bei \u0219i va putea identifica diferite publicuri \u021bint\u0103 \u00een contextul unor proiecte de comunicare specifice;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">distinge \u00eentre diferite strategii publicitare \u00een func\u021bie de situa\u021bii de comunicare digital\u0103 diferite \u0219i categorii\/segmente de public\/utilizatori;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te procese mentale precum aten\u021bia, memoria, limbajul, percep\u021bia, solu\u021bionarea problemelor, creativitate \u0219i g\u00e2ndirea.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C4. Managementul echipelor creative din publicitate<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">administra echipa responsabil\u0103 de crearea de reclame \u0219i spoturi publicitare;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">supraveghea \u00eentregul proces creativ \u0219i implementarea conceptelor creative pe baza strategiei;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">prezenta clientului ideile \u0219i modelele elaborate de echipa sa<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C5. Analiza \u0219i planificarea modului \u00een care un brand este pozi\u021bionat pe pia\u021b\u0103<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te marketingul canalelor de distribu\u021bie;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te politicile companiei;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te \u0219i \u00een\u021belege strategiile de comunicare cu clien\u021bii \u0219i poten\u021bialii clien\u021bi.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C6. Dezvoltarea \u0219i implementarea media a campaniilor publicitare<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0219ti cum s\u0103 achizi\u021bioneze, \u00een numele clien\u021bilor, spa\u021biu publicitar at\u00e2t \u00een media tradi\u021bional\u0103, c\u00e2t \u0219i \u00een cea digital\u0103;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">analiza eficacitatea \u0219i caracterul adecvat al diferitelor canale \u00een func\u021bie de produsul sau serviciul care urmeaz\u0103 s\u0103 fie promovat;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0219ti cum s\u0103 pun\u0103 \u00een aplicare planuri de publicitate prin cel mai adecvat mijloc de comunicare.<\/span><\/li><\/ul><p><b>Responsabilit\u0103\u0163i \u015fi autonomie<\/b><\/p><p><span style=\"font-weight: 400;\">Absolventul va putea:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rezolva \u00een mod realist \u2013 cu argumentare at\u00e2t teoretic\u0103, c\u00e2t \u0219i practic\u0103 \u2013 a unor situa\u021bii profesionale uzuale, \u00een vederea solu\u021bion\u0103rii eficiente \u0219i deontologice a acestora;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aplica tehnici de munc\u0103 eficient\u0103 \u00een echipa multidisciplinar\u0103 cu \u00eendeplinirea anumitor sarcini pe paliere ierarhice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">autoevalua nevoia de formare profesional\u0103 \u00een scopul inser\u021biei \u0219i a adapt\u0103rii la cerin\u021bele pie\u021bei muncii;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">respecta documentele informative transmise de clien\u021bi, planul de lucru, solicit\u0103rile creative ale arti\u0219tilor, cerin\u021bele tehnice formulate de programatori \u0219i bugetul stabilit pentru proiectul \u00een execu\u021bie;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dezvolta re\u021bele profesionale, stabili contacte pentru a men\u021bine fluxul de informa\u021bii, stabili rela\u021bii de afaceri \u0219i utiliza diferite canale de comunicare profesional\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aborda problemele \u00een mod critic, dezvolta idei creative \u0219i defini planuri de afaceri \u00een contextul mediei tradi\u021bionale \u0219i digitale.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Conform COR (Clasificarea ocupa\u0163iilor din Rom\u00e2nia) \u0219i ISCO-08 (Clasificarea european\u0103 a aptitudinilor\/ competen\u021belor, calific\u0103rilor \u0219i ocupa\u021biilor), de\u021bin\u0103torul unei diplome de masterat de Publicitate poate activa ca: creative director, brand manager, specialist achizi\u021bionare spa\u021biu publicitar.<\/span><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"master-publicitate-i-pr-german-i-englez\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-2023\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">MASTER PUBLICITATE \u0218I PR \/ GERMAN\u0102 \u0218I ENGLEZ\u0102<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2023\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"master-publicitate-i-pr-german-i-englez\"><p>Der Masterstudiengang\u00a0<i>\u00d6ffentlichkeitsarbeit und Werbung in deutscher und englischer Sprache<\/i>\u00a0richtet sich an BachelorabsolventInnen, die \u00fcber Deutschkenntnisse verf\u00fcgen und ihre Fachkenntnisse in den Bereichen PR und Werbung erweitern m\u00f6chten.\u00a0Dank des ausdifferenzierten p\u00e4dagogischen Ansatzes werden die MasterstudentenInnen, die sowohl AbsolventenInnen eines Bachelorstudiums im Bereich der Kommunikationswissenschaften, als auch AbsolventenInnen verschiedener Fachrichtungen sein k\u00f6nnen, bereits in ihrem ersten Studienjahr mit den Grundlagen der \u00d6ffentlichkeitsarbeit und der Werbung vertraut gemacht.\u00a0Die erworbenen theoretischen Kenntnisse werden von der praktischen Ausrichtung des Programms erg\u00e4nzt, dessen Inhalt den Anforderungen des Arbeitsmarktes entgegenkommt. Vorlesungen und Seminare \u00fcber Werbung (klassische und unkonventionelle Werbeformen), Online-Werbung, strategisches Kommunikationsmanagement, Audio-visuelle Kommunikation, \u00d6ffentlichkeitsarbeit, Kommunikationstheorien, Krisenkommunikation, Mediensysteme u.a. werden w\u00e4hrend der vier Semester angeboten. Dabei wird auch die Rolle der digitalen Kommunikation in der heutigen Gesellschaft ber\u00fccksichtigt.<\/p><p>Das Studium bietet den Vorteil einer internationalen Orientierung durch GastdozentInnen aus dem deutschsprachigen Raum. Zugleich k\u00f6nnen die MasterandInnen an Workshops teilnehmen, die in Zusammenarbeit mit den erfolgreichsten einheimischen Werbe- und PR-Agenturen organisiert werden\u00a0(z. B. die Werbeagentur VITRINA aus Cluj-Napoca, die das Vitrina-Seminar anbietet, eine Veranstaltungsreihe mit Agenturspezialisten aus verschiedenen Bereichen der Werbet\u00e4tigkeit).\u00a0Aufgrund der erworbenen Kenntnisse und Kompetenzen k\u00f6nnen sich die AbsolventInnen unseres Masterprogramms f\u00fcr folgende Berufe bewerben: PR-Berater, Copywriter, Account Manager,\u00a0Wortf\u00fchrer, Strategischer Planer, Medienplaner usw. Dank der Ausbildung in deutscher und englischer Sprache erweitern sich die Chancen unserer MasterabsolventInnen erfolgreich auf dem Arbeitsmarkt aufgenommen zu werden.<\/p><p><b>Competen\u0163ele asigurate prin programul de studii:<\/b><\/p><p><span style=\"font-weight: 400;\">C1. \u020an\u0163elegerea \u015fi utilizarea avansat\u0103 a limbajului, metodologiilor \u0219i cuno\u0219tin\u021belor de specialitate din domeniul \u0219tiin\u021belor comunic\u0103rii<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aplica metode de cercetare sistematice pentru identificarea de informa\u021bii specifice \u0219i evalua relevan\u021ba informa\u021biei \u00een contextual sistemelor tehnic;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te legisla\u021bia privind drepturile de autor, legisla\u021bia privind comunicarea public\u0103 \u0219i privat\u0103 pe platformele digitale, legisla\u021bia \u00een domeniul securit\u0103\u021bii TIC \u0219i cerin\u021bele legislative privind produsele de TIC publicate sau transferate \u00een mediile digitale;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te principiile deontologice \u0219i normele etice specifice aplicabile \u00een contextul comunic\u0103rii publice \u0219i respect\u0103rii unor standarde editoriale.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C2. Utilizarea avansat\u0103 a noilor tehnologii de informare \u0219i comunicare (NTIC)<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te caracteristicile, modalitatea de utilizare \u0219i operare a diferitelor produse software;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te procesul prin care \u00eenv\u0103\u021barea, eficien\u021ba, utilitatea \u0219i u\u0219urin\u021ba de utilizare a unei aplica\u021bii software poate fi definit\u0103 \u0219i m\u0103surat\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te limbajele utilizate \u00een contextul comunic\u0103rii digitale &#8211; limbaje de marcare specifice World Wide Web (HTML, XML, Markdown) \u0219i limbaje de redactare a foilor de stil (CSS) caracteristice proiect\u0103rii vizuale a paginilor Web.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C3. Adaptarea strategiilor comunica\u0163ionale la tipurile diferite de audien\u021b\u0103 \/ public implicate \u00een comunicare<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u020an\u021belege segmentarea publicului\/audien\u021bei \u0219i va putea identifica diferite publicuri \u021bint\u0103 \u00een contextul unor proiecte de comunicare specifice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distinge \u00eentre diferite strategii editoriale \u00een func\u021bie de situa\u021bii de comunicare digital\u0103 diferite \u0219i categorii\/segmente de public\/utilizatori;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te procese mentale umane precum aten\u021bia, memoria, limbajul, percep\u021bia, solu\u021bionarea problemelor, creativitatea \u0219i g\u00e2ndirea.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C4. Definirea con\u021binutul \u0219i a structurii unui catalog sau a unui portofoliu \u00een cadrul unei companii.<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u015fte tehnici de publicitate \u0219i caracteristicile produselor \u015fi serviciilor;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u015fte politicile \u00eentreprinderii;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u015fte strategii de marketing de con\u021binut;<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C5. Analiza \u0219i planificarea modului \u00een care un brand este pozi\u021bionat pe pia\u021b\u0103<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te marketingul canalelor de distribu\u021bie;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te politicile companiei;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te \u0219i \u00een\u021belege strategiile de comunicare cu clien\u021bii \u0219i poten\u021bialii clien\u021bi.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C6. Colectarea de informa\u021bii pe baza studiilor de pia\u021b\u0103<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te metodele \u0219i instrumentele specifice cercet\u0103rii de pia\u021b\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te metodele de analiz\u0103 a datelor, at\u00e2t calitative, c\u00e2t \u0219i cantitative;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te principiile mixului de marketing;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te teorii \u0219i principii legate de comportamentul de consum \u0219i procesul decizional;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te tehnici atractive \u0219i interactive de prezentare a datelor.<\/span><\/li><\/ul><p><b>Responsabilit\u0103\u0163i \u015fi autonomie<\/b><\/p><p><span style=\"font-weight: 400;\">Absolventul va putea:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rezolva \u00een mod realist &#8211; cu argumentare at\u00e2t teoretic\u0103, c\u00e2t \u0219i practic\u0103 &#8211; a unor situa\u021bii profesionale uzuale, \u00een vederea solu\u021bion\u0103rii eficiente \u0219i deontologice a acestora;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aplica tehnici de munc\u0103 eficient\u0103 \u00een echipa multidisciplinar\u0103 cu \u00eendeplinirea anumitor sarcini pe paliere ierarhice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Autoevalua nevoia de formare profesional\u0103 \u00een scopul inser\u021biei \u0219i a adapt\u0103rii la cerin\u021bele pie\u021bei muncii;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respecta documentele informative transmise de clien\u021bi, planul de lucru, solicit\u0103rile creative ale arti\u0219tilor, cerin\u021bele tehnice formulate de programatori \u0219i bugetul stabilit pentru proiectul \u00een execu\u021bie;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dezvolta re\u021bele profesionale, stabili contacte pentru a men\u021bine fluxul de informa\u021bii, stabili rela\u021bii de afaceri \u0219i utiliza diferite canale de comunicare profesional\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aborda problemele \u00een mod critic, dezvolta idei creative \u0219i va putea analiza datele colectate despre consumatori si piata de produse.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Conform COR (Clasificarea ocupa\u0163iilor din Rom\u00e2nia) \u015fi ISCO-08\/ESCO (Clasificarea european\u0103 a aptitudinilor\/ competen\u0163elor, calific\u0103rilor \u015fi ocupa\u0163iilor) de\u021bin\u0103torul acestei diplome poate activa ca: manager produse \u015fi servicii, brand manager, analist studii de pia\u0163\u0103.<\/span><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"master-pr-i-publicitate-englez\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-2024\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">MASTER PR \u0218I PUBLICITATE \/ ENGLEZ\u0102<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2024\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"master-pr-i-publicitate-englez\"><p>The Master of PR and Advertising (English line) addresses to the bachelor graduates, regardless of their profile, that have medium and advanced English proficiencies. Having a differentiated pedagogical approach, the master program offers, in the first year, basic knowledge on PR and advertising, and, in the second one, a more specialized perspective. Thus, the master students can be graduates either from communication sciences programs or other related domains.<\/p><p>The master program has both a strategic and creative component and a research one, both of them being profoundly empirical. The curricula offer courses on PR and advertising, communication strategic management, research methods, media systems, social psychology, digital communication and promotion through social media, online PR and advertising, organizational communication, creativity in PR and advertising, event planning, or career orientation. Accordingly, the focus is on understanding, developing, and implementing PR and advertising strategies, on critical, analytical and creative thinking, on using the new technologies in the strategic communication, and on the implementation of research instruments and communication tactics in real contexts. By graduating this master program, the students can become specialists in customer experience management, brand management, and market research.\u00a0<\/p><p>The mission of the master program is that of developing specialists in communication domain by permanently revising and adapting the curricula to the market demands. Hence, beside the mandatory internships, meetings with PR and advertising specialists are constantly organized. An example in this respect is the Vitrina Seminar, organized in collaboration with Vitrina advertising agency. It implies a set of workshops lead by specialists from different advertising and PR activity domains (e.g., strategy, creation and branding, PR and unconventional advertising, digital communication etc.). Other collaborations include specialists from human resources departments of different companies, event planners, PR experts from public institutions, influencers, or entrepreneurs.\u00a0<\/p><p>Regarding the research component, the mission of the master program is that of encouraging scientific research through involving students in research projects, and through student-professor collaborations within the publication process at the international level. In this respect, Communication and Social Innovation Research Center (CORE) and international conferences organized by the department (e.g., International Students\u2019 Conference on Communication) offer a fertile ground for scientific development. The professors teaching at this master program have both studies or specialized internships abroad, and a rich research and publishing experience on the international market.\u00a0\u00a0<\/p><p>The Master of PR and Advertising, English line, is an intensive professional and research program, in accordance with the requirements of a changing society. A special focus is on international and multicultural interaction (e.g., Erasmus scholarships, interactions with students from abroad studying in Romania).\u00a0<\/p><p><b>Competen\u0163ele asigurate prin programul de studii:<\/b><\/p><p><span style=\"font-weight: 400;\">C1. \u00cen\u021belegerea \u0219i utilizarea avansat\u0103 a limbajului, metodologiilor \u0219i cuno\u0219tin\u021belor de specialitate din domeniul \u0219tiin\u021belor comunic\u0103rii<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aplica metode de cercetare sistematice pentru identificarea de informa\u021bii specifice \u0219i evalua relevan\u021ba informa\u021biei \u00een contextual sistemelor tehnice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te legisla\u021bia privind drepturile de autor, legisla\u021bia privind comunicarea public\u0103 \u0219i privat\u0103 pe platformele digitale, legisla\u021bia \u00een domeniul securit\u0103\u021bii TIC \u0219i cerin\u021bele legislative privind produsele de TIC publicate sau transferate \u00een mediile digitale;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te principiile deontologice \u0219i normele etice specifice aplicabile \u00een contextul comunic\u0103rii publice \u0219i respect\u0103rii unor standarde editoriale.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C2. Utilizarea avansat\u0103 a noilor tehnologii de informare \u0219i comunicare (NTIC)<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te caracteristicile, modalitatea de utilizare \u0219i operare a diferitelor produse software;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te procesul prin care \u00eenv\u0103\u021barea, eficien\u021ba, utilitatea \u0219i u\u0219urin\u021ba de utilizare a unei aplica\u021bii software poate fi definit\u0103 \u0219i m\u0103surat\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te limbajele utilizate \u00een contextul comunic\u0103rii digitale &#8211; limbaje de marcare specifice World Wide Web (HTML, XML, Markdown) \u0219i limbaje de redactare a foilor de stil (CSS) caracteristice proiect\u0103rii vizuale a paginilor Web.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C3. Adaptarea strategiilor comunica\u021bionale la tipurile diferite de audien\u021b\u0103 \/ public implicate \u00een comunicare<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00cen\u021belege segmentarea publicului\/audien\u021bei \u0219i va putea identifica diferite publicuri \u021bint\u0103 \u00een contextul unor proiecte de comunicare specifice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distinge \u00eentre diferite strategii editoriale \u00een func\u021bie de situa\u021bii de comunicare digital\u0103 diferite \u0219i categorii\/segmente de public\/utilizatori;<\/span><\/li><\/ul><\/li><\/ul><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te procese mentale umane precum aten\u021bia, memoria, limbajul, percep\u021bia, solu\u021bionarea problemelor, creativitatea \u0219i g\u00e2ndirea.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C4. Monitorizarea experien\u021bei clien\u021bilor<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te metode de analiz\u0103 a datelor despre clien\u021bi;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te metode \u0219i tehnici de creare, evaluare \u0219i \u00eembun\u0103t\u0103\u021bire a interac\u021biunii cu clien\u021bii;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te strategii de optimizare a experien\u021bei clien\u021bilor;<\/span><\/li><\/ul><\/li><\/ul><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te \u0219i \u00een\u021belege instrumentele de segmentare a audien\u021bei.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C5. Analiza \u0219i planificarea modului \u00een care un brand este pozi\u021bionat pe pia\u021b\u0103<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te marketingul canalelor de distribu\u021bie;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te politicile companiei;<\/span><\/li><\/ul><\/li><\/ul><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te \u0219i \u00een\u021belege strategiile de comunicare cu clien\u021bii \u0219i poten\u021bialii clien\u021bi.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C6. Colectarea de informa\u021bii pe baza studiilor de pia\u021b\u0103<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te metodele \u0219i instrumentele. specifice cercet\u0103rii de pia\u021b\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te metodele de analiz\u0103 a datelor, at\u00e2t calitative, c\u00e2t \u0219i cantitative;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te principiile mixului de marketing;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te teorii \u0219i principii legate de comportamentul de consum \u0219i procesul decizional;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cunoa\u0219te tehnici atractive \u0219i interactive de prezentare a datelor.<\/span><\/li><\/ul><p><b>Responsabilit\u0103\u0163i \u015fi autonomie<\/b><\/p><p><span style=\"font-weight: 400;\">Absolventul va putea:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rezolva \u00een mod realist &#8211; cu argumentare at\u00e2t teoretic\u0103, c\u00e2t \u0219i practic\u0103 &#8211; a unor situa\u021bii profesionale uzuale, \u00een vederea solu\u021bion\u0103rii eficiente \u0219i deontologice a acestora;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aplica tehnici de munc\u0103 eficient\u0103 \u00een echipa multidisciplinar\u0103 cu \u00eendeplinirea anumitor sarcini pe paliere ierarhice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Autoevalua nevoia de formare profesional\u0103 \u00een scopul inser\u021biei \u0219i a adapt\u0103rii la cerin\u021bele pie\u021bei muncii;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respecta documentele informative transmise de clien\u021bi, planul de lucru, solicit\u0103rile creative ale arti\u0219tilor, cerin\u021bele tehnice formulate de programatori \u0219i bugetul stabilit pentru proiectul \u00een execu\u021bie;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dezvolta re\u021bele profesionale, stabili contacte pentru a men\u021bine fluxul de informa\u021bii, stabili rela\u021bii de afaceri \u0219i utiliza diferite canale de comunicare profesional\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aborda problemele \u00een mod critic, dezvolta idei creative \u0219i analiza datele colectate despre consumatori \u0219i pia\u021ba de produse.<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Conform COR (Clasificarea ocupa\u0163iilor din Rom\u00e2nia) \u0219i ISCO-08\/ESCO (Clasificarea european\u0103 a aptitudinilor\/ competen\u021belor, calific\u0103rilor \u0219i ocupa\u021biilor), de\u021bin\u0103torul acestei diplome poate activa ca: specialist \u00een managementul experien\u021bei oferite clien\u021bilor, brand manager, analist studii de pia\u021b\u0103.<\/span><\/p><\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"tehnici-avansate-de-comunicare-maghiar\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-2025\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">TEHNICI AVANSATE DE COMUNICARE \/ MAGHIAR\u0102<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-2025\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"tehnici-avansate-de-comunicare-maghiar\"><p><span style=\"font-weight: 400;\">A k\u00e9pz\u00e9s azoknak a gyakorlati szakembereknek sz\u00f3l, akiknek mindennapi munk\u00e1juk szerves r\u00e9sze a szem\u00e9lyk\u00f6zi vagy a nagyobb csoportokkal val\u00f3 kommunik\u00e1ci\u00f3: oktat\u00f3k, k\u00e9pz\u0151k, a m\u00e9dia munkat\u00e1rsai, k\u00f6z\u00e9p\u2013 \u00e9s fels\u0151vezet\u0151k, jog\u00e1szok, lelk\u00e9szek, irodavezet\u0151k, human er\u0151forr\u00e1s menedzserek vagy m\u00e1s ter\u00fcletek k\u00e9pvisel\u0151i.<\/span><\/p><p><span style=\"font-weight: 400;\">A k\u00e9pz\u00e9si program gyakorlati jelleg\u0171. A k\u00e9t \u00e9ves mesterk\u00e9pz\u00e9s n\u00e9gy nagyobb modulra bonthat\u00f3. Ezek a k\u00f6vetkez\u0151k: verb\u00e1lis kommunik\u00e1ci\u00f3, non\u2212verb\u00e1lis kommunik\u00e1ci\u00f3, szem\u00e9lyis\u00e9gfejleszt\u00e9s \u00e9s \u00f6nismeret, valamint arculat\u00e9p\u00edt\u00e9s \u00e9s personal branding. <\/span><\/p><p>\u00a0<\/p><p><b>Competen\u0163ele asigurate prin programul de studii:<\/b><\/p><p><span style=\"font-weight: 400;\">C1. \u00cen\u021belegerea si utilizarea avansat\u0103 a limbajului, metodologiilor \u0219i cuno\u0219tin\u021belor de specialitate din domeniul \u0219tiin\u021belor comunic\u0103rii<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te metode de cercetare sistematice pentru identificarea de informa\u021bii specifice \u0219i evalua relevan\u021ba informa\u021biei;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te legisla\u021bia privind drepturile de autor, legisla\u021bia privind comunicarea public\u0103 \u0219i privat\u0103 pe platformele digitale;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te principiile deontologice \u0219i normele etice specifice aplicabile \u00een contextul comunic\u0103rii publice \u0219i respect\u0103rii unor standarde de comunicare.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C2. Utilizarea avansat\u0103 a noilor tehnologii de informare \u0219i comunicare (NTIC)<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te caracteristicile, modalitatea de utilizare \u0219i operare a diferitelor platforme online;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te procesul prin care \u00eenv\u0103\u021barea, eficien\u021ba, utilitatea \u0219i u\u0219urin\u021ba de utilizare a unei platforme online poate fi definit\u0103 \u0219i m\u0103surat\u0103;<\/span><\/li><\/ul><\/li><\/ul><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te limbajele utilizate \u00een contextul comunic\u0103rii digitale &#8211; \u0219i limbajele de specialitate \u00een contextul utiliz\u0103rii re\u021belelor de socializare.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C3. Adaptarea strategiilor comunica\u021bionale la tipurile diferite de audien\u021b\u0103 \/ public implicate \u00een comunicare (nivel avansat)<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00een\u021belege segmentarea publicului\/ audien\u021bei \u0219i va putea identifica diferite publicuri-\u021bint\u0103 \u00een contextul unor proiecte de comunicare specifice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">distinge \u00eentre diferite strategii de comunicare \u00een func\u021bie de situa\u021bii de comunicare digital\u0103 diferite \u0219i categorii\/ segmente de public\/ utilizatori;<\/span><\/li><\/ul><\/li><\/ul><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te procese mentale precum aten\u021bia, memoria, limbajul, percep\u021bia, solu\u021bionarea problemelor, creativitate \u0219i g\u00e2ndirea.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C4. Dezvoltarea, implementarea \u0219i evaluarea strategiilor integrate de rela\u021bii publice<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te principii \u0219i mecanisme avansate de realizare a campaniilor de rela\u021bii publice;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">de\u021bine cuno\u0219tin\u021be avansate \u00een determinarea \u0219i gestionarea poten\u021bialilor factori de risc economici, politici \u0219i culturali asupra campaniilor de rela\u021bii publice;<\/span><\/li><\/ul><\/li><\/ul><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te \u0219i \u00een\u021belege metodologii avansate de cercetare ca suport \u00een formularea strategiilor de rela\u021bii publice.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C5. Analiza \u0219i planificarea modului \u00een care un brand este pozi\u021bionat pe pia\u021b\u0103<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te marketingul canalelor de distribu\u021bie;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te politicile companiei;<\/span><\/li><\/ul><\/li><\/ul><ul><li aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te \u0219i \u00een\u021belege strategiile de comunicare cu clien\u021bii \u0219i poten\u021bialii clien\u021bi.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">C6. Crearea, transmiterea \u0219i men\u021binerea imaginii sau reputa\u021biei dorite a clientului<\/span><\/p><p><span style=\"font-weight: 400;\">Absolventul va:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te teorii \u0219i tehnici avansate de comunicare;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te \u00een profunzime mecanismele de formare a opiniei publice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cunoa\u0219te \u0219i \u00een\u021belege rolul canalelor media \u0219i al evenimentelor asupra promov\u0103rii pozitive a imaginii clientului.<\/span><\/li><\/ul><p><b>Responsabilit\u0103\u0163i \u0219i autonomie<\/b><\/p><p><span style=\"font-weight: 400;\">Absolventul va putea:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rezolva \u00een mod realist \u2013 cu argumentare at\u00e2t teoretic\u0103, c\u00e2t \u0219i practic\u0103 \u2013 a unor situa\u021bii profesionale uzuale, \u00een vederea solu\u021bion\u0103rii eficiente \u0219i deontologice a acestora;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aplica tehnici de munc\u0103 eficient\u0103 \u00een echipa multidisciplinar\u0103 cu \u00eendeplinirea anumitor sarcini pe paliere ierarhice;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">autoevalua nevoia de formare profesional\u0103 \u00een scopul inser\u021biei \u0219i a adapt\u0103rii la cerin\u021bele pie\u021bei muncii;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">respecta documentele informative transmise de clien\u021bi, planul de lucru, solicit\u0103rile creative ale arti\u0219tilor, cerin\u021bele tehnice formulate de programatori \u0219i bugetul stabilit pentru proiectul \u00een execu\u021bie;\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dezvolta re\u021bele profesionale, stabili contacte pentru a men\u021bine fluxul de informa\u021bii, stabili rela\u021bii de afaceri \u0219i utiliza diferite canale de comunicare profesional\u0103;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aborda problemele \u00een mod critic, dezvolta idei creative \u0219i defini planuri de afaceri \u00een contextul mediei tradi\u021bionale \u0219i digitale.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Conform COR (Clasificarea ocupa\u0163iilor din Rom\u00e2nia) \u0219i ISCO-08\/ESCO (Clasificarea european\u0103 a aptitudinilor\/ competen\u021belor, calific\u0103rilor \u0219i ocupa\u021biilor), de\u021bin\u0103torul acestei diplome poate activa ca: organizator rela\u021bii, brand manager, specialist protocol \u0219i ceremonial.<\/span><\/p><\/div>\n                <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0bc6170 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bc6170\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f7de5f\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"6f7de5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b57dc11 elementor-widget elementor-widget-spacer\" data-id=\"b57dc11\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8a23cec elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"8a23cec\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-dbd7bdd elementor-invisible\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"dbd7bdd\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae0dca6 elementor-widget elementor-widget-litho-heading\" data-id=\"ae0dca6\" data-element_type=\"widget\" data-widget_type=\"litho-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"litho-heading elementor-size-default\"><span class=\"litho-primary-title\">Creative thinkers,<\/span><span class=\"litho-secondary-title\"> clever communicators and advertising superheroes are welcomed here.<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\" elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ec415a3 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class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>73% rat\u0103 de reten\u021bie 20 ANI DE EXCELEN\u021a\u0102 ACADEMIC\u0102 96% rat\u0103 de ocupare locuri buget MASTER RELA\u021aII PUBLICE \/ ROM\u00c2N\u0102 \/ IF \u0218I IFR Masteratul de Rela\u021bii Publice se adreseaz\u0103 absolven\u021bilor unei diplome de licen\u021b\u0103, indiferent de profil. Datorit\u0103 abord\u0103rii pedagogice diferen\u021biate, masteranzii pot fi at\u00e2t absolven\u021bil de programe de licen\u021b\u0103 \u00een \u0219tiin\u021bele comunic\u0103rii, c\u00e2t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-76161","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/pages\/76161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/comments?post=76161"}],"version-history":[{"count":34,"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/pages\/76161\/revisions"}],"predecessor-version":[{"id":76738,"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/pages\/76161\/revisions\/76738"}],"wp:attachment":[{"href":"https:\/\/fspac.ubbcluj.ro\/dcrpp\/wp-json\/wp\/v2\/media?parent=76161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}