Course objectives and learning outcomes: The students will be able to use media analysis techniques to deconstruct media texts, to discuss meaning in relation to cultural context and the audience’s expectations, to identify and explain ideological elements and bias in media representation 

  • Analysing media institutions using the ownership, control, production and distribution model
  • Analysing media texts, professional processes and practices using ideological/Marxist analysis methods
  • Using semiotic methods and narrative analysis to deconstruct media texts
  • Using sociological analysis to discuss values, lifestyles, stereotypes, genres and formulas in media representation and correlate them with the audience’s expectations

Media Analysis.pdfMedia Analysis.pdf