• Media research methods is aimed at developing and promoting critical thinking: students will develop the ability to understand the development of social phenomena through the usage of research tools and methods.

  • The course offers systematic study of methods such as audience measurement, case study, interview and survey. Students will better define and understand societal problems and situations, through the use of the scientific method and the concepts and theories provided.

The course will:

  • Introduce fundamental concepts and theories in social research: scientific knowledge, research design, method, technique, unit of analysis, sample, data analysis.

  • Elaborate on fundamental social issues in relation with the development of press material.

  • Cultivate critical awareness of events and phenomena in local and trans-local contexts.