Course objective and learning outcomes: The purpose of this course is to introduce first year journalism students to fundamental theories and concepts in the field of media studies.

  • Understanding the evolution of mass media and the interplay between society, economy and media
  • Understanding mass communication and early effects theories and propaganda theories
  • Understanding the and being able to use concepts relating to the structure, organization and typology of media institutions
  • Understanding reception theory and types of audience segmentation
  • Understanding concepts and theories relating to contemporary developments in the media sector


Introduction in Media Studies.pdfIntroduction in Media Studies.pdf