This class aims to involve the students in the process of understanding the concept of non mainstream media, activism and propaganda, as well as providing them with the ability to generate specific media products.
- Understanding the basic mechanisms, practices and processes of the film industry
- Recognizing fiction and non-fiction film genres
- Analysing the structure of films
- Writing a pitch for a short documentary film
Course objectives and learning outcomes: The students will be able to use media analysis techniques to deconstruct media texts, to discuss meaning in relation to cultural context and the audience’s expectations, to identify and explain ideological elements and bias in media representation
- Analysing media institutions using the ownership, control, production and distribution model
- Analysing media texts, professional processes and practices using ideological/Marxist analysis methods
- Using semiotic methods and narrative analysis to deconstruct media texts
- Using sociological analysis to discuss values, lifestyles, stereotypes, genres and formulas in media representation and correlate them with the audience’s expectations
Media research methods is aimed at developing and promoting critical thinking: students will develop the ability to understand the development of social phenomena through the usage of research tools and methods.
The course offers systematic study of methods such as audience measurement, case study, interview and survey. Students will better define and understand societal problems and situations, through the use of the scientific method and the concepts and theories provided.
The course will:
Introduce fundamental concepts and theories in social research: scientific knowledge, research design, method, technique, unit of analysis, sample, data analysis.
Elaborate on fundamental social issues in relation with the development of press material.
Cultivate critical awareness of events and phenomena in local and trans-local contexts.
- Course creator: Fofiu Adela